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The Firehouse Hotel’s place would place it in close proximity to a brand new, nine-story office construction that will get underway later this year, an outpost of the private club Soho House opening this season, and a large mixed-use complex with retail and 110 live/work lofts.

But within the building’s 90-year-old frame, there also have been a good deal of changes. The ground floor now houses a restaurant and pub , as well a daytime java store and retail storefront.

The hotel is run by Dustin Lancaster of Bar and Hotel Covell at Los Feliz. Lancaster developed the project with Tyler Stonebreaker of Creative Space and with layout by Sally Breer of ETC.etera.

It might not be alone for long, though this can be the first hotel to open in the neighborhood.

Proposals for any variety of hotels have surfaced in the past 3 years, including a 66-room hotel that would repurpose an old mattress mill and a plan to bring countless hotel rooms into the area by way of a glassy Bjarke Engels-designed project together with the LA River.

Rooms Begin at $300 per night

Photo by Aaron Haxton
The Yellow Room.

The top floor holds the vast majority of the guest rooms. The rooms are named after colors which are incorporated into the decoration, along with vintage furniture and custom light fixtures. Each room comes with its own kitchenette and toiletries by perfumer Le Labo.

The Firehouse Hotel in Seventh Street and Santa Fe Avenue still holds a number of its original features, including the wood and concrete floors, pressed-tin panels, trussed ceilings, and”niches originally constructed to maintain statuettes of the Virgin Mary.”

Photo by Aaron Haxton
The Violet Room.

The rooms start at $300 a night.