The M-in-a-circle emblem which Metro now uses was created in 2003 from the bureau creative director Michael Lejeune and artwork manager Neil Sadler, after its similar original design came under fire to get too-closely constituting that of Washington D.C.’s transit agency.
“Now as soon as the bus is 20 minutes and I finally find it coming down the street, my rage and frustration could turn to joyous elation at the sight of the calming, coordinated colour scheme.”
The straightforward crimson, orange, and yellow striping suggested by Bass gave RTD’s excursions a recognizable look that remained in place for over a decade, in a time when Los Angeles transit officers were laying the groundwork for its growing network of subway and light rail trains set up today.
Bass is best known for his job designing movie posters and name sequences for movie classics out of Vertigo to Goodfellas, but he was also hired by RTD in 1979 to redesign the agency’s emblem, in addition to the color scheme of its own buses and signage.
Were he living, legendary designer Saul Bass could have been 99 years old on Wednesday, and Metro is celebrating this occasion with a collection of apparel and knick knacks branded with the sharp emblem Bass made for the predecessor agency, the Southern California Rapid Transit District.
The legendary graphic designer was responsible for the old RTD logo that once adorned the buses of LA
Bass’s sooner RTD layout gave buses a more brilliant but it obtained some snark. Rosemead resident Robert Ritchie wrote into this Los Angeles Times after the new emblem was introduced:
RTD’s red, hexagonal logo is probably a familiar site for those who lived in Los Angeles before the agency’s 1993 merger with an Los Angeles County Transportation Commission (in which Metro was formed).
For style fans on the market and the transport nerds, the largest transit agency of Los Angeles has for.