Select Page

WeWork, that lost $1.2 billion over the first three quarters of 2018 according to an FT account , is rebranding to shift attention from its property drama into a broader blend of living and educational solutions which now include the three pillars of its own company (to be obvious, the greatest pillar is its property properties).

Neumann explained the vision of this business was an community of offerings that would help clients bank, shop, perform and live. Its eyesight may prove for a catalyst dream the slip into recession eventually occurs and if the indexes are appropriate, although This ’ s a mighty goal worthy of a Vision Fund.

In the blog post, WeWork chief executive Adam Neumann laid the firm ’s new strategy( which divides the business into three different business lines: WeWork (real estate), WeLive (its own co-living spaces) and WeGrow (for instruction ).

There aren’t a lot of metrics to estimate the firm ’s current performance. But the good folks at Bloomberg did find actual financial information on the firm ’s debt, and this is underperforming in comparison to industry benchmarks.
For the We Business a few things will need to happen. Revenue needs to rebalance to the WeGrow and WeLive businesses and it needs to increase its services. And the end result of each should be real profitability.
The company formerly called WeWork has rebranded as the We Company — even though a much better name because of its own network of on-demand office spaces to get its newly incorporated and nominally used, co-living spaces to get exactly the identical easyJet-set and educational and coding services might be “House of Cards. ”
The knock against the company has always been that it was a real estate investment classed as a technology company (a case which FT made magisterially last year).